He is a journalist, founder and head of travel agency «Kryvorizkyi merydian». Experience in the field of excursion service is 14 years. Ivan Naidenko developed and implemented some excursions: «Chigirinshchina is the land of heroes», «Dnipropetrovsk yesterday and tomorrow», «Legendary Khortytsia», «Steppe Carpathians», «Prydniprovskyi mountains», «In the expanses of Tavria», «The secrets of the land of Kryvyi Rih» , «The glorious names», «Steppe miracle», «Yelysavethrad cultural and spiritual», «Kryvyi Rih - the land of the Cossack», «The underground treasures of Kryvbas», «The unique Pryinhulskyi steppe», «Valiant Poltava», «Green Kryvyi Rih». Ivan Naidenko works on the development of several excursion routes – «Granite and Steppe of Pobuzhzhia», «Myths and Realities of the Zhovta River», «Mysterious Podillia».